Sensitive Choice

Asthma Foundation Sensitive Choice

To help you identify asthma and allergy-aware products, community-conscious companies use the Sensitive Choice symbol on their packaging.

Below is an excerpt from the Sensitive Choice website run by the Asthma Foundation of New Zealand.

Axxis ® is a brand of New Zealand Steel Limited, the country’s sole producer of flat-rolled steel products for the building, construction, manufacturing and agricultural industries.

Over the years around 114 hectares of the industrial site and the greenbelt has been extensively planted with trees and grass. They use locally sourced iron sand to produce around 650,000 tonnes of steel a year. It is a remarkable example of how an industry can successfully adapt to take advantage of a natural resource unlike any other in the world.

About 60% of Axxis ® steel output is exported. The company operates to the stringent ISO 9000 quality standards and is committed to being a world-class steelmaker.

Together with their employees, they are continually striving to set new benchmarks for environmental and health and safety performance.

Sensative Choice - Asthma Foundation of New Zealand

Need to know more about The Sensitive Choice programme? Contact us today.

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